In true rags-to-riches fashion, PIMP MY RIDE takes a young, automotively challenged fan and turns his/her bucket into a pimped out masterpiece. Hip-hop superstar Xzibit and some of the world's most famous custom auto-shops team up to trick out lucky viewers' wheels. No matter how busted the ride, these masters of the makeover fix it up with custom rims and paint, plush interiors and the latest in lighting, car audio and video accessories.