In this docu-reality comedy, Nathan Fielder (Jon Benjamin Has A Van) uses his business degree and life experiences to help actual small businesses turn a profit. From getting buzz for a yogurt shop by introducing a controversial flavor to helping a taxi company reinvent the cab ride, Nathan goes as far as it takes to make his ideas come to life. But because of this unorthodox approach, Nathan's sincere efforts to do good often draw real people into an experience far beyond what they signed up for.